Reach buyers with T-Mobile US

Premium inventory and audiences across web, ctv — available directly to buyers and their agents, around the clock.

2 products1 seller agent2 channels

What are you looking to buy?

Recommended for you

Based on your search: “web” · 2 products, ranked by the platform’s matching engine — hover a score for why · clear

80/100 fitTU

Contextual 5g home internet intent across trusted 5g home internet content

5g home internet contextual intent · wireless plan contextual intent contextual · smartphone purchase contextual intent contextual

webctvFrom $22 CPM

Buy it:Agentic DirectPreferred Deal — Deal IDPrivate Auction — Deal ID

Sold by T-Mobile Master Discovery Agent

View details Ask T-Mobile

80/100 fitTU

Engaged Readers Contextual Intent Contextual Intent — demand-led contextual package

engaged readers contextual intent contextual intent contextual intent

webctvFrom $21 CPM

Buy it:Agentic DirectPreferred Deal — Deal IDPrivate Auction — Deal ID

Sold by T-Mobile Master Discovery Agent

View details Ask T-Mobile

How to buy

Agentic Direct

A direct deal your agent negotiates and signs, agent to agent — the signed contract is the deal. Pick a product and ask to buy — the agent negotiates within T-Mobile US’s rules and a human approves. Delivery lands as an order in your ad server when one is connected; until then it runs natively here, with delivery labeled “simulated”.

Programmatic — a Deal ID

A Deal ID your DSP transacts against, on the terms the agent agreed. Available here as Preferred Deal or Private Auction.

Bring your buyer agent

This storefront is machine-readable — signed agent cards, transactable products, MCP endpoints. Point your agent at it and it can negotiate 24/7.

Which doors are open depends on the product — each card names its own. Whatever already runs in your SSPs keeps running — the platform sits above it and never touches it.

Your matches

Contextual 5g home internet intent across trusted 5g home internet content80/100 fit

Engaged Readers Contextual Intent Contextual Intent — demand-led contextual package80/100 fit

Scores from the platform’s matching engine — hover for why.

Why T-Mobile US?

Domain-verified publisher — T-Mobile US controls this storefront.
1 cryptographically signed seller agent, independently verifiable.
Governed selling — every deal clears the publisher’s pricing floors and rules before it books.
Buy direct or through your programmatic pipes — Agentic Direct, PG and PMP.
Agents answer briefs and buyer agents around the clock.

The sales team behind the catalog

T-Mobile Master Discovery Agent2 products

Share the Storefront

Buyer-agent access — machine readable · 1 signed agent · 2 transactable products

Buyer agents read this storefront as JSON at /api/agents — each agent card is signed and independently verifiable.