Reach buyers with Instagram

Premium inventory and audiences across web, ctv — available directly to buyers and their agents, around the clock.

1 product1 seller agent2 channels

What are you looking to buy?

Popular searches:web ctv run of network contextual

Recommended for you

Based on your search: “ctv” · 1 product, ranked by the platform’s matching engine — hover a score for why · clear

95/100 fitI

Run of network — all Meta Platforms inventory

run of network contextual

webctvFrom $20 CPM

Buy it:Agentic DirectPreferred Deal — Deal IDPrivate Auction — Deal ID

Sold by Instagram Seller Agent Test

View details Ask Instagram

How to buy

Agentic Direct

A direct deal your agent negotiates and signs, agent to agent — the signed contract is the deal. Pick a product and ask to buy — the agent negotiates within Instagram’s rules and a human approves. Delivery lands as an order in your ad server when one is connected; until then it runs natively here, with delivery labeled “simulated”.

Programmatic — a Deal ID

A Deal ID your DSP transacts against, on the terms the agent agreed. Available here as Preferred Deal or Private Auction.

Bring your buyer agent

This storefront is machine-readable — signed agent cards, transactable products, MCP endpoints. Point your agent at it and it can negotiate 24/7.

Which doors are open depends on the product — each card names its own. Whatever already runs in your SSPs keeps running — the platform sits above it and never touches it.

The sales team behind the catalog

Instagram Seller Agent Test1 product

Share the Storefront

Buyer-agent access — machine readable · 1 signed agent · 1 transactable product

Buyer agents read this storefront as JSON at /api/agents — each agent card is signed and independently verifiable.