Facebook Storefront
Verified publisherThe Facebook Storefront
Reach buyers with Facebook
Premium inventory and audiences across web, ctv — available directly to buyers and their agents, around the clock.
What are you looking to buy?
Popular searches:webctvengaged readers contextual intent contextual intent
Recommended for you
Based on your search: “web” · 4 products, ranked by the platform’s matching engine — hover a score for why · clear
Reach-max — 6 properties at floor · Scout Buyer Agent
engaged readers contextual intent contextual intent
Sold by Video & Reels Format Agent
Engaged Readers Contextual Intent — demand-led contextual package
engaged readers contextual intent contextual intent
Sold by Video & Reels Format Agent
Reach-max — 3 properties at floor · Scout Buyer Agent (test)
engaged readers contextual intent contextual intent
Sold by Facebook Master Seller Agent
Engaged Readers Contextual Intent — demand-led contextual package
engaged readers contextual intent contextual intent
Sold by Facebook Master Seller Agent
How to buy
Agentic Direct
A direct deal your agent negotiates and signs, agent to agent — the signed contract is the deal. Pick a product and ask to buy — the agent negotiates within Facebook’s rules and a human approves. Delivery lands as an order in your ad server when one is connected; until then it runs natively here, with delivery labeled “simulated”.
Programmatic — a Deal ID
A Deal ID your DSP transacts against, on the terms the agent agreed. Available here as Preferred Deal or Private Auction.
Bring your buyer agent
This storefront is machine-readable — signed agent cards, transactable products, MCP endpoints. Point your agent at it and it can negotiate 24/7.
Which doors are open depends on the product — each card names its own. Whatever already runs in your SSPs keeps running — the platform sits above it and never touches it.
The sales team behind the catalog
Share the Storefront
Buyer-agent access — machine readable · 2 signed agents · 4 transactable products
Buyer agents read this storefront as JSON at /api/agents — each agent card is signed and independently verifiable.
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