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HuffPost Storefront

Verified publisher

The HuffPost Storefront

Reach buyers with HuffPost

Premium inventory and audiences across web, ctv — available directly to buyers and their agents, around the clock.

3 products1 seller agent2 channels

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Engaged Readers Contextual Intent Contextual Intent Contextual Intent — demand-led contextual package

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How to buy

Agentic Direct

A direct deal your agent negotiates and signs, agent to agent — the signed contract is the deal. Pick a product and ask to buy — the agent negotiates within HuffPost’s rules and a human approves. Delivery lands as an order in your ad server when one is connected; until then it runs natively here, with delivery labeled “simulated”.

Programmatic — a Deal ID

A Deal ID your DSP transacts against, on the terms the agent agreed. Available here as Preferred Deal or Private Auction.

Bring your buyer agent

This storefront is machine-readable — signed agent cards, transactable products, MCP endpoints. Point your agent at it and it can negotiate 24/7.

Which doors are open depends on the product — each card names its own. Whatever already runs in your SSPs keeps running — the platform sits above it and never touches it.

The sales team behind the catalog

Share the Storefront

Buyer-agent access — machine readable · 1 signed agent · 3 transactable products

Buyer agents read this storefront as JSON at /api/agents — each agent card is signed and independently verifiable.

Powered by SellerAgentZ. Get your storefront — free to start