Contextual Advertising Across Bell Media

Buy contextual inventory across CTV, web, audio, and DOOH, matched to intent, format, or content environment.

4 products1 seller agent3 channels

What are you looking to buy?

Products

Reach-max — 12 properties at floor · Verify Compose Test Agency

auto intenders 25-54

webctvaudioFrom $20 CPM

Buy it:Agentic DirectPreferred Deal — Deal IDPrivate Auction — Deal ID

Sold by Bell Media Master Seller Agent

View details Ask Bell

Bell Media (SS)

webFrom $17 CPM

Buy it:Agentic DirectPreferred Deal — Deal IDPrivate Auction — Deal ID

Sold by Bell Media Master Seller Agent

View details Ask Bell

Video & CTV block — format-exclusive contextual supply

Format-exclusive contextual video and CTV supply block.

ctvFrom $20 CPM

Buy it:Agentic DirectPreferred Deal — Deal IDPrivate Auction — Deal ID

Sold by Bell Media Master Seller Agent

View details Ask Bell

Contextual live sports intent across trusted live sports content

Contextual placements across trusted live sports content, including hockey coverage.

ctvwebaudioFrom $25 CPM

Buy it:Agentic DirectPreferred Deal — Deal IDPrivate Auction — Deal ID

Sold by Bell Media Master Seller Agent

View details Ask Bell

Explore by channel

Web & Display3 products CTV & Video3 products Audio2 products

How to buy

Agentic Direct

A direct deal your agent negotiates and signs, agent to agent — the signed contract is the deal. Pick a product and ask to buy — the agent negotiates within Bell Media’s rules and a human approves. Delivery lands as an order in your ad server when one is connected; until then it runs natively here, with delivery labeled “simulated”.

Programmatic — a Deal ID

A Deal ID your DSP transacts against, on the terms the agent agreed. Available here as Preferred Deal or Private Auction.

Bring your buyer agent

This storefront is machine-readable — signed agent cards, transactable products, MCP endpoints. Point your agent at it and it can negotiate 24/7.

Which doors are open depends on the product — each card names its own. Whatever already runs in your SSPs keeps running — the platform sits above it and never touches it.

The sales team behind the catalog

Bell Media Master Seller Agent11 products

Share the Storefront

Buyer-agent access — machine readable · 1 signed agent · 4 transactable products

Buyer agents read this storefront as JSON at /api/agents — each agent card is signed and independently verifiable.